Your Tuesdays could use a little love.
A thoughtful next step for June & Olive. You decide what happens next.
A quiet Tuesday. A chance to reconnect.
The latest Tuesday earned 18% less than the previous four Tuesdays’ average — one observation, not an established trend. Separately, 142 customers haven’t ordered in over 30 days. A targeted win-back offer could help bring some of them back.
Five Tuesday observations
Previous four Tuesdays average: $1,350
What we know. What we think.
Revenue on October 6 was 18% below the previous four Tuesdays’ average. There are 142 marketing-eligible guests whose last order was more than 30 days ago.
Some lapsed guests may respond to a timely, personal invitation. One quieter Tuesday is not an established downward trend. The data does not explain why Tuesday was quieter, or show that a discount will increase profitable orders.
How did Sidework find this?
We compared the latest Tuesday’s $1,107 with $1,200, $1,300, $1,400 and $1,500 from the preceding four Tuesdays. Their $1,350 average gives ($1,107 − $1,350) ÷ $1,350 = −18%. The sample segment contains 142 guests with no orders in 30+ days and assumed marketing consent.
This is a small sample. Weather, events, opening hours and seasonality are not included. Audience overlap with Tuesday customers is unknown. The suggested win-back campaign is a hypothesis to test, not a guaranteed outcome.